Apollo Marketing Materials

Integrating Apollo Into Your Website

Overview: When showcasing Apollo systems on your website, the key is not to create a separate sectio solely for Apollo products but to integrate louvered pergolas and the value they bring into your existing content and service offerings.

Tips for Effective Integration:

1. Incorporate into Existing Services: Mention Apollo in relevant sections like outdoor renovations, landscaping, or custom outdoor projects.
2. Focus on Benefits: Highlight the advantages of louvered pergolas, such as adjustable shade, rain protection, smart functionality, and enhanced outdoor comfort.
3. Use High-Quality Visuals: Incorporate images of Apollo systems into your project galleries to visually demonstrate their impact.
4. Client Testimonials: If you’ve installed Apollo systems before, include client testimonials that speak to their functionality and aesthetic appeal.
   Note: If you haven’t yet installed Apollo systems, testimonials are a powerful testament to the quality and satisfaction products deliver. They offer real-life insights and experiences from those who’ve enhanced their outdoor spaces with a louvered pergola. Keep in mind the value these endorsements can add, and we encourage you to gather and share your own testimonials post-installation.
5. Subtle Branding: While you are welcome to mention your partnership with Apollo and display the logo, it should complement, not dominate, your website’s content.

Call to Action: Encourage visitors to inquire about louvered pergola systems as part of their project consultations, subtly guiding them towards considering these products.

Key Considerations to Avoid When Integrating Apollo Systems

1. Avoid Overloading with Technical Details: While it’s important to highlight the features of Apollo’s pergolas, avoid getting too technical. Excessive technical jargon can overwhelm potential customers. The aim is to pique interest and encourage them to reach out for more information.
2. Don’t Undermine Your Brand: While showcasing Apollo’s exceptional products, it’s key to maintain the unique identity of your brand. We value our partnership and your expertise in integrating our systems into your offerings. However, it’s essential that customers recognize your distinct brand when they visit your site. They should see Apollo as a part of your wider range of services, not the sole focus. This balance ensures your identity shines through, preventing any confusion and highlighting the collaborative nature of our relationship.
3. Avoid Cluttered Presentation: Ensure that the information about Apollo’s products is presented in a clear, concise, and visually appealing manner. A cluttered or disorganized presentation can deter potential customers.
   

Features & Benefits to Mention

Our pergolas offer:

• Adjustable Comfort: With motorized louvers, easily switch between full sunlight, filtered shade, or protection from the rain.
• Customizable Design: Apollo’s pergolas blend seamlessly with any architectural style, offering a range of colors and finishes to complement any home.
• Durability and Quality: Crafted from premium materials, these pergolas promise longevity and low maintenance, backed by a comprehensive warranty.
• Smart Integration: Enhance the outdoor experience with smart features like remote control, app integration, and voice commands for effortless operation.
• Built for the Integration of Accessories: Our systems are built for the integration of accessories such as lighting, fans/heaters, and motion screens.
• Weather-Ready Design: Apollo’s louvered pergolas are engineered with an innovative “watershed” design, ensuring comfort and usability regardless of the weather. Their unique structure effectively channels rainwater into a 360° perimeter gutter system.
• Important: While louvered pergolas do provide protection from the rain, no louvered pergola is waterproof, so avoid saying they are.
• For more information on Apollo’s watershed design click here.
• Hassle-Free Maintenance: Apollo pergolas are constructed with architectural grade, heavy extruded aluminum, with a powder coating finish. These low maintenance materials are resistant to mold, rot, and pests, they will never warp over time, and they will retain their stability and rigidity in all climates.

Conclusion: Seamlessly integrating Apollo’s systems into your existing website narrative not only maintains your site’s cohesive story but also effectively communicates the value addition these systems bring to any outdoor project.